Why do I need to hire a Business Development Manager?

By Tayo Leigh

 09 Mar 2015     Comments

So... you’ve got a great product or service, you’ve spent time and money developing a competitive offering. You’re now in the market – but you’re finding business a bit slow!

What happens when you’ve got a exciting company that nobody knows about? You need to tell people you exist, that you’re open for business and most importantly you need “someone” to sell it.

That’s what a Business Development Manager will do for you. Think you can’t afford it? A good BDM will earn their salary back in months.

Here are five reasons to hire a Business Development Manager:

1) Bring in new clients and chase sales leads - A BDM’s main responsibility is to grow the business customer base, identify sales leads and bring in new clients. They will set up meetings, reach out to their own network and be a key part of how and who you rollout your business out too. It’s a sophisticated sales role, but a role in which you can see immediately how effective they’re being, you either have new clients or you don’t!

2) A dedicated Brand Ambassador- A big part of the workload is preparing and presenting. As the brand ambassadors, when they walk into a client presentation they’ll know and sell everything there is to about your organisation. Whether through powerpoint, a physical demonstration or providing products samples It’s their job to make the companies first great impression and deliver a pitch that will make the client in no doubt of why they need your company on-board.

3) Build up a collection of good marketing literature- From fliers, to brochures to proposals – you need to have a great library of content that’s well written and speaks to your target audience, customer to customer or business to business. Your BDM will know what to say and how to say it, they will be responsible for pulling together this content and making a lasting impression with the reading material they leave behind with your client.

4) Maintaining great client relationships- In the beginning you may be able to speak to your suppliers and clients frequently but as you grow bigger how you do maintain that personal touch that built your business. Checking up, dropping a line, seeing how you’re doing - are all follow up tasks your BD is now responsible for, ensuring your stakeholders feel heard and valid – most importantly stopping them from going elsewhere.

5) Get precious feedback-The BDM is on the ground speaking to the core customer, hearing their praise, demands, disappointments and challenges. It’s this invaluable advice that allows you to make a better product or steer clear of disasters. The will be your eyes and ears while you get on with building and running the big picture.

In conclusion, a great BD manager is indispensable, like having your biggest fan walking around telling everyone how great you are and what you can do for them, if you have any space in your HR budget – this is who you should be investing in.

Check out the hundreds of great Business Development Mangers in our database and contact them for free.
https://shortlistnigeria.com/employer/search


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